Going to the Movies in La Jolla: When The Lot opens this fall, it will join the storied list of cinemas in the Village
On the evening of March 25, 1925, a splendid fete was underway at the corner of Girard Avenue and Wall Street. 1920s flivvers (Model Ts) beeped and crowded the streets. Flappers in gala garb waved and smooched. Everyone gazed up in wonder at a movie marquee that gazed back offering fantastic gilded minarets and the promise of the world premiere of “The Boomerang,” three vaudeville acts direct from Orpheum Theater in Los Angeles, Paris Fashion Revue in natural colors, a comedy riot called “Crushed” and “the first showing of Cetalla’s historic run to the North Pole in his race with death” — all for 25 cents.