Where can you find fresh produce from local growers, crafts from area artisans, live music and delicious gourmet food for breakfast and lunch — all in one place? Just head to the corner of Girard Avenue and Genter Street in La Jolla on Sundays for the La Jolla Open Aire Market, open 9 a.m. to 1 p.m. The market has become a tradition for so many, but most who attend probably don't know how it started. That little-known fact is what sets it apart from all other farmers markets in San Diego: It was started as a fundraiser for La Jolla Elementary School 21 years ago.